What’s Needed
Our team is led by recognized healthcare, cannabis regulatory and technology leaders/innovators.
Their focus is always on driving to (and measuring) the real-world outcomes that matter most to you - and to all who are working to help cannabis find its place as a responsibly provided, evidence-based medical treatment.
Tech That Enables
All the input and feedback you provide is securely analyzed by our proprietary data model which then generates draft care plans and insights for our clinicians to review, edit, add to and approve.
This allows them to provide care that’s more informed by more patients like you, spend less time on administrative tasks and more time with you.
The Right Products
Our recommended CBD and THC products are sourced from leading Massachusetts wholesale and delivery partners and must meet our clinical teams’ consistency and efficacy requirements.
Meet our Clinical Team Leads
CHIEF MEDICAL OFFICER
Brooke Worster, MD
A pioneering palliative care clinician and researcher, Dr. Worster is currently Director, Supportive Oncology at Jefferson Health in Philadelphia. She is a graduate of Temple University School of Medicine and completed her fellowship in palliative care and pain management at MGH Brigham and Dana Farber Cancer Center in Boston.
CHIEF MEDICAL OFFICER
Brooke Worster, MD
CHIEF CANNABIS CLINICIAN
Ben Caplan, MD
An internationally recognized cannabis clinician and educator, Dr. Caplan has overseen the care of over 18,000 cannabis patients and developed protocols that have benefited tens of thousands more. He is a graduate of Tufts University School of Medicine and completed his residency in family medicine at Boston Medical Center.
CHIEF CANNABIS CLINICIAN
Ben Caplan, MD
GERIATRIC CLINICAL PHARMACIST
Emily Hajjar, PharmD, BCGP
A leading clinical geriatric pharmacist and educator, Dr. Hajjar serves as Professor and Director of the Population Health Pharmacy Program at the Jefferson College of Pharmacy. She received her PharmD at Duquesne University and completed a fellowship in Geriatric Pharmacoepidemiology at the University of Minnesota.
GERIATRIC CLINICAL PHARMACIST
Emily Hajjar, PharmD, BCGP
CHIEF MEDICAL OFFICER
Brooke Worster, MD
A pioneering palliative care clinician and researcher, Dr. Worster is currently Director, Supportive Oncology at Jefferson Health in Philadelphia. She is a graduate of Temple University School of Medicine and completed her fellowship in palliative care and pain management at MGH Brigham and Dana Farber Cancer Center in Boston.
CHIEF MEDICAL OFFICER
Brooke Worster, MD
A pioneering palliative care clinician and researcher, Dr. Worster is currently Director, Supportive Oncology at Jefferson Health in Philadelphia. She is a graduate of Temple University School of Medicine and completed her fellowship in palliative care and pain management at MGH Brigham and Dana Farber Cancer Center in Boston.
CHIEF CANNABIS CLINICIAN
Ben Caplan, MD
An internationally recognized cannabis clinician and educator, Dr. Caplan has overseen the care of over 18,000 cannabis patients and developed protocols that have benefited tens of thousands more. He is a graduate of Tufts University School of Medicine and completed his residency in family medicine at Boston Medical Center.
CHIEF CANNABIS CLINICIAN
Ben Caplan, MD
An internationally recognized cannabis clinician and educator, Dr. Caplan has overseen the care of over 18,000 cannabis patients and developed protocols that have benefited tens of thousands more. He is a graduate of Tufts University School of Medicine and completed his residency in family medicine at Boston Medical Center.
GERIATRIC CLINICAL PHARMACIST
Emily Hajjar, PharmD, BCGP
A leading clinical geriatric pharmacist and educator, Dr. Hajjar serves as Professor and Director of the Population Health Pharmacy Program at the Jefferson College of Pharmacy. She received her PharmD at Duquesne University and completed a fellowship in Geriatric Pharmacoepidemiology at the University of Minnesota.
GERIATRIC CLINICAL PHARMACIST
Emily Hajjar, PharmD, BCGP
A leading clinical geriatric pharmacist and educator, Dr. Hajjar serves as Professor and Director of the Population Health Pharmacy Program at the Jefferson College of Pharmacy. She received her PharmD at Duquesne University and completed a fellowship in Geriatric Pharmacoepidemiology at the University of Minnesota.
Founding Team
CEO
Sean Collins
A longtime startup founder and investor in data-driven guidance platforms, Sean has focused for years on helping people and businesses make decisions in the context of uncertainty. He has deep expertise in digital/app-based startups, Bayesian and ML team formation, product commercialization and distribution.
CEO
Sean Collins
CXO
Dave Batista
A CX, design and marketing innovator, Dave co-founded, grew and sold two leading digital agencies (BEAM and Euro RSCG Circle). He has overseen product and experience design efforts for some of the largest and most disruptive consumer products, healthcare, financial services and automotive brands in the world.
CXO
Dave Batista
Senior Data Modeler
Kristen Parton
Kristen is an innovative quantitative / algorithmic modeler with experience across medical, biotech and financial services industry verticals (Cinch, Signal Financial Technologies, Sermo, Thermo Fisher). She is expert in Bayesian, AI and decision network model design, prototyping and performance evaluation.
Senior Data Modeler
Kristen Parton
CMO
Ben Caplan, MD
Ben is a board-certified family physician and internationally recognized cannabis clinician, educator, entrepreneur and advocate. He's the founder of CED Clinic Intl & CED Foundation. Trained at Tufts and BU, Ben also studied at the UCLA Brain Mapping Center. His papers have appeared in the NEJM among other publications.
CMO
Ben Caplan, MD
Project Manager
Camila O'Brien
A strategic social media marketer and researcher, Camila has successfully led grassroots audience growth and engagement efforts for several organizations. Her experience is in identifying new marketing opportunities, as well as creating and distributing dynamic content tailored to specific audiences and brands.
Project Manager
Camila O'Brien
Board Members & Advisors
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Board Member
Bill Van Faasen
Formerly Chairman and CEO of Blue Cross Blue Shield of Massachusetts, Bill is a widely recognized healthcare industry leader and innovator. Currently, he is a lead director at Liberty Mutual and Eversource and a director at Acreage Holdings, where he also served as Interim CEO.
Board Member
Bill Van Faasen
Board Member
Steve Hoffman
Most recently the Founding Chairman of the Massachusetts Cannabis Control Commission (CCC), Steve is a nationally-recognized cannabis regulatory leader and innovator. Previously, he served as CEO of two enterprise software companies and spent over a decade as a senior partner at Bain & Company.
Board Member
Steve Hoffman
Board Member
John Bridge
With deep experience in health insurance, medical devices, mergers and acquisitions and cannabis investing, John brings a wealth of relevant expertise to the eo team. He is a past Head of Corporate Development at Aetna, served as CFO at Aptus Health and was an early investor in Sira Naturals, now part of AYR Wellness.
Board Member
John Bridge
Advisor / Products
Nial Demena
An experienced cannabis product business leader and innovator, Nial is expert in cannabis product definition and creation, IP, contracts and licensing, strategic planning/marketing, regulatory compliance and commercialization. He is the co-founder of Vella Bioscience and Manna Molecular.
Advisor / Products
Nial Demena
Advisor
Brent Bannerman
An experienced employer healthcare benefits entrepreneur and leader, Brent founded and led corporate benefits workflow automation innovator Highroads, Inc. He was also previously director at Unata, Wright Rehab, and nHalience, a medical-grade cannabinoid inhaler and dosing platform.
Advisor
Brent Bannerman
EO in Your Inbox
Rollouts in new markets, new partnerships, research initiatives and special offers are all coming soon.
